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Co-creative practices

At ETICAISMO we work on the collaborative process generating innovative ideas that solve social and/or environmental problems. Next, we establish the necessary practices to be implemented jointly between the partners who are going to collaborate (co-create).

problemas sociales y/o medioambientales

Co-creative practices

Among the co-creative practices to be developed, we can choose those that best adapt to the sector of activity of each entity; below are some of them:

  • Corporate philanthropy/sponsorships.
  • Corporate and executive volunteering.
  • Technical assistance and pro-bono service contracts.
  • Corporate social marketing/cause marketing.
  • Joint development and implementation of social programs.
  • Joint development and implementation of social enterprises (joint ventures).
  • Identification, design, development and joint launch of innovative products.
  • Hybrid value chains.

 

And, in addition, for the effective fulfillment of the activities to be developed, we develop strategic plans specialized in co-creation (collaboration) processes.

Furthermore, we place special interest in feedback between organizations, delivering those necessary reports to collaborating entities in each sector of activity.

Also, we promote the communication of sustainable practices developed by co-creators organizations so that all interest groups or stakeholders are informed in real time of the activities carried out by the entities and the benefits achieved by them.

Beneficios empresas por colaborar co-crear

Benefits for companies for collaborating (co-creating)

In this way, for example, we can highlight organizational benefits for companies for collaborating (co-creating) with non-profit organizations, in the sense that:

Collaborative relationships with nonprofit organizations are an important component of a company’s overall CSR strategy (den Hond, de Bakker & Doh, 2015). Thus, “non-profit organizations […]  produced business value, such as, better risk management; enhanced reputation, legitimacy, and license to operate; improved employee recruitment, motivation, retention, skill development, and productivity; consumer preference and loyalty; product innovation and market development; and preferential regulatory treatment” (Austin & Seitanidi, 2012; p. 732).

Benefits for non-profit organizations

Likewise, nonprofit organizations can obtain a series of benefits by collaborating (co-creating) with companies:

Access new sources of income generation, new resources and actions aimed at developing organizational skills and capabilities, which can strengthen or complement the entity’s current capabilities, increasing effectiveness in achieving its organizational missions.

Visit our blog

Our blog on sustainability, alliances, co-creation of value, and other related topics.

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Do you have any doubt?

You can contact us so that we know all your needs and, in this way, we can move forward together in achieving your objectives.